Apple raises the price of its standalone Apple TV streaming service in the U.S., increasing the monthly cost from $12.99 to $14.99 and the annual cost from $99 to $119, effective immediately for new subscribers. Apple also adjusts Apple One pricing in tandem: the Apple One Individual bundle rises from $19.95 to $21.95 per month. Sources also report that existing subscribers are told ahead of the change, with a notice sent before the next renewal.
Several outlets place the move in a broader context of streaming price increases. AppleInsider, MacRumors, 9to5Mac, CNET, and Hollywood Reporter frame the changes as part of Apple’s ongoing subscription pricing adjustments, including earlier Apple Music increases. Times of India adds that Apple seeks to align Apple TV pricing with rival services and ties the timing to Apple’s upcoming September 9 iPhone event, though that link is not detailed in other coverage.
MacRumors and AppleInsider report the price increase also applies in Brazil, Chile, and Mexico. Other Apple One tiers (Family and Premier) are reported as unchanged in this round, though they previously increased in July alongside Apple Music pricing.
Across outlets, the main differing emphasis is whether to focus on the bundle savings math (Cult of Mac) or on the broader “streaming inflation”/competition context (New York Post, Hollywood Reporter), while the pricing figures remain consistent.
