Apple is increasing prices for its Apple TV streaming service and the Apple One Individual bundle in the United States. The monthly Apple TV subscription rises from $12.99 to $14.99, while the annual plan increases from $99 to $119. Reporting from multiple outlets says the changes also affect some existing subscribers depending on their billing timing.
Alongside Apple TV, Apple One Individual also goes up, from $19.95 to $21.95 per month, which reflects the bundled Apple TV price increase. Other Apple One tiers, such as Family and Premier, are not affected by this specific round. Several outlets note that those tiers increased earlier, in July, alongside an Apple Music price adjustment.
MacRumors and others add that the new Apple TV and Apple One pricing applies not only in the U.S., but also in Brazil, Chile, and Mexico, while no other countries are reported to be impacted. Multiple sources also describe Apple’s notice approach: new subscribers see the higher prices immediately, while existing customers are informed before their next renewal.
