OpenAI’s advertising effort inside ChatGPT is reaching a $1 billion annualized revenue run rate, according to multiple outlets. The estimate is based on current monthly ad earnings multiplied by 12 rather than confirmed full-year bookings.
Outlets also report that the business is expanding its availability. Quartz and Digiday say ChatGPT ads are rolling out across more than 40 countries, with self-serve access increasing as part of a staged expansion. CNBC similarly frames the growth as a notable shift in how ChatGPT monetizes, noting that OpenAI introduced ads earlier this year and that the move drew public criticism from rival Anthropic, including a Super Bowl advertisement.
While the reporting aligns on the headline figure and expansion, sources differ in emphasis: some focus on the growth rate and revenue calculation method, while others highlight the rollout timeline and geographic coverage. All describe a rapidly scaling ads program that is now broader in reach.
