OpenAI says its advertising business, delivered through ads in ChatGPT, reaches a $1 billion annualized revenue run rate. The company characterizes advertising as one pillar of a diversified business model as it moves toward an IPO, and it links the milestone to rapid adoption soon after launching the ad product.
Multiple outlets report that ChatGPT ads are available in more than 40 countries and that OpenAI is expanding self-serve access in new regions, including parts of Europe and other areas. Several reports note that the $1 billion figure is “annualized,” derived from current monthly performance rather than confirmed booked revenue for a full year. PYMNTS adds that OpenAI points to a higher outlook for booked ad revenue during the year, while CNBC mentions earlier competitive commentary from Anthropic around OpenAI’s ads push.
Across coverage, the main differences are emphasis: some outlets foreground the IPO backdrop and business diversification, others focus on timing (reaching the milestone in about 200 days) and geographic expansion, and one outlet highlights how the growth compares with other platforms’ ad timelines.
