Phil Schiller, a long-time Apple executive, steps down from leading the App Store and managing Apple’s product events, according to reports citing Bloomberg. The change leaves Schiller with the Apple Fellow title and a continued role on unspecified initiatives.
The timing is described as closely linked to Apple’s executive transition, as Tim Cook’s CEO term ends and John Ternus prepares to take over. Multiple outlets say the App Store function moves under Apple’s Services organization, with Eddy Cue overseeing the division more directly. Other reporting also points to a handoff for product events leadership, with Nola Weinstein continuing in a leading capacity after acting as Schiller’s deputy since 2023.
While most sources focus on the organizational restructuring and succession details, at least one outlet adds an internal context: Schiller allegedly avoids involvement in a plan to squeeze additional profit from the App Store. Other coverage frames the move more broadly as part of a longer pattern of leadership changes as senior executives move toward retirement.
Overall, outlets agree on the core personnel shift and the redistribution of responsibilities, but differ on the emphasis—some highlight structural realignment, while others focus on possible disagreements over App Store monetization.
