Sonos announces new audio hardware and a software update at an event in New York City. The company introduces the Sonos Beam Ultra soundbar and the Sonos Ace Ultra headphones, alongside a major update to its audio operating system branded as “Sonos 27.” Details of the new products had reportedly surfaced earlier via an FCC filing.
Outlets describe the announcements as Sonos’s biggest in years, with additional app and behind-the-scenes updates accompanying the software rebrand. The Verge and 9to5Mac both focus on the lineup and naming, while The Verge also discusses early hands-on impressions, noting that show-floor audio conditions limit definitive assessment. Mashable adds specific availability and pricing details and states that the Beam Ultra includes 7.1.2 Dolby Atmos support.
Across coverage, the emphasis remains on the combination of new hardware—featuring “Ultra” branding—and the reworked Sonos software experience through Sonos 27, with some components rolling out at different times.
