Sonos announces two new audio hardware products—a pair of “Ultra” headphones and a new “Ultra” soundbar—along with a major update to its audio software. The company makes the announcement at an event in New York City. The headphones are branded as Sonos Ace Ultra, and the soundbar is branded as Sonos Beam Ultra.
The Verge and 9to5Mac both report that details for the devices surfaced earlier through an FCC filing in August, before Sonos confirms the products publicly. Both outlets also note that Sonos rebrands and updates its software under the name “Sonos 27,” described as a significant platform update. While both articles focus on the same core announcements, the emphasis differs: The Verge frames the set as Sonos’ biggest announcement in years, while 9to5Mac provides a more straightforward overview of the hardware and software changes and how they are positioned.
Overall, the reports agree that Sonos is expanding its lineup with new “Ultra” branded headphones and a soundbar, while also rolling out a software update dubbed Sonos 27.