A federal judge rules in a long-running antitrust case involving Google’s advertising technology, requiring changes aimed at addressing alleged anticompetitive conduct. The judge does not order a full breakup or divestiture of Google’s ad technology business. Instead, the ruling directs modifications to how certain ad tech components operate.
The Wall Street Journal reports the judge orders an end to practices that it says depress ad rates for web publishers, but stops short of requiring Google to split off its ad exchange and related technologies. The New York Times adds that the court compels some changes but indicates that the measures are not broadly disclosed publicly, implying that implementation details may be handled through the court process.
Overall, both outlets agree on the outcome: the judge mandates corrective steps for Google’s ad tech practices while declining to force a corporate breakup, with specific remedies described differently in coverage and with limited public detail regarding the exact measures.
