FIFA accuses UEFA of running a “smear campaign” against its president, Gianni Infantino, and other FIFA leadership, escalating a wider dispute between the sport’s governing bodies. Multiple outlets report FIFA uses the term in response to UEFA’s reaction to an earlier “FIFA Football Enterprise” (FFE) episode.

The conflict is tied to legal action connected to UEFA’s challenge following the aborted attempt to sell part of the World Cup’s commercial rights or related interests to private investors. BBC and other reports say FIFA frames UEFA’s statements and legal steps as a press-oriented campaign rather than a good-faith legal process. Inside World Football adds that FIFA’s filing opposes UEFA’s request for discovery and includes comments from FIFA’s lawyers characterising UEFA’s approach as supporting a smear campaign.

Across outlets, the central points are consistent: FIFA publicly disputes UEFA’s narrative, UEFA is initiating or pursuing legal steps, and both sides are engaged in a growing public “war of words.” The reports differ mainly in how they describe the procedural posture and the backdrop details of the FFE-related controversy.