The US Open is drawing debate after tennis players and spectators report incidents in which social media influencers and content creators distract from play. Multiple outlets say the controversy centers on concerns about “tennis etiquette,” including disruptive behaviour during matches.
BBC News and Yahoo Sports report that about 100 influencers were invited, and that their conduct has become a major talking point amid claims of matches being disrupted. The Independent adds that some influencers use portable lights to take photos during play, which some players interpret as breaking etiquette and affecting focus. NDTV says many players are disappointed that influencers are given free access, framing the issue as a problem with how organizers manage or control such access.
Across the coverage, the common thread is that influencer presence and certain behaviours are leading to complaints, while the outlets differ slightly in emphasis—some focus on the specific conduct during points, and others on the broader decision to grant influencers prominent access.
