A Trump-aligned super PAC, MAGA Inc., is planning to spend $10 million on the Texas U.S. Senate race, according to reports based on a filing with the Federal Election Commission. The spending is described as an ad buy for television and digital platforms.
The filings indicate this is the group’s first general-election spending in the cycle and its largest expenditure so far. Bloomberg and NBC News both describe the planned $10 million investment as support for Republican nominee Ken Paxton. The New York Times similarly reports that the TV and digital ad buy is the group’s initial general election move, aimed at boosting Paxton’s candidacy.
While the outlets focus on the same figures and candidate, their emphasis differs slightly: NBC highlights the super PAC’s alignment with Trump and the overall planned spend; Bloomberg frames it as the biggest expenditure in the current cycle; the New York Times describes it as the first general election spending by MAGA Inc. All attribute the announcement to the FEC filing and describe the intent to influence voters through advertising.