Sydney Sweeney is featured nude in a new advertising campaign for Novig, a sports trading and betting app. In the commercials, she poses with sports equipment while delivering the campaign’s message that Novig is focused on sports.
According to multiple outlets, the ad is built around Sweeney appearing in a series of provocative setups tied to different sports. Reports describe her holding or posing with items including footballs and other athletic gear, with the campaign presented as sports-first and aimed at fans of multiple sports such as football, baseball, soccer, and tennis. One outlet frames the promotion as “trading app” language, while another describes it as a sports betting and prediction marketing platform, but both position Novig as centered on sports wagering.
The outlets agree on the core creative elements—Sweeney’s nude appearance, the sports-themed props, and the promotional purpose for Novig—but use slightly different wording to characterize the app’s function and to describe the ad’s tone as “provocative” or “risqué.”
