Primark says it will launch a home delivery service in Great Britain, marking its first move into delivering orders directly to customers. The retailer already offers some online shopping options, including click-and-collect in the UK.

Outlets report the company has not provided a specific start date, saying delivery will arrive “in the future.” The BBC frames the announcement as a further step in online shopping, noting that Primark is moving into home deliveries several years after its initial internet shopping forays. The Guardian adds that Primark is also preparing a spin-off from its owner, Associated British Foods (ABF), and describes ongoing challenges in Europe as the company expands online.

The Daily Mail and Mail Online attribute the shift to customer and competitive pressure from cheaper online rivals, while other outlets focus more on the expansion itself rather than the motivation. Overall, sources agree on the announcement, the lack of a confirmed timetable, and that click-and-collect already exists in the UK.