Apple is reportedly developing two iPhone game controllers, according to Bloomberg’s Mark Gurman, with the devices potentially sold under the Beats brand. The reports add that the controllers are being developed as first-party hardware for iPhone gaming.
The Verge and Engadget both point to Gurman’s reporting on the existence of two controller projects. The Verge also cites earlier findings by MacRumors, which reportedly identified references in macOS 26.7 code to two game controllers described as first-party. 9to5Mac similarly says Gurman corroborates those code references found in a macOS beta, describing them as evidence Apple is designing its own controllers.
The outlets agree that Apple’s interest comes amid ongoing industry discussion about whether the company will enter the game controller market. They also note that Apple already sells third-party controllers in the Apple Store, including products such as the Backbone One and SteelSeries Nimbus+. The key difference across coverage is emphasis: some focus on Gurman’s account of the two projects, while others stress the supporting signals found in macOS code and the likely Beats branding.
