Apple is reportedly developing two iPhone gaming controllers, according to Bloomberg’s Mark Gurman, and the devices could be sold under the Beats brand rather than as traditional Apple products. The rumor is linked to references found in macOS 26.7 beta code, which earlier hinted at the existence of two controller models.
Gurman says Apple has been working on the controllers for more than a year and is interested in entering what it considers a growing gaming accessories market. Multiple outlets point to the Beats branding idea, describing it as a way Apple can test or launch new product categories without attaching the devices to the more premium Apple brand. Reporting also notes that the controllers are likely to include standard gamepad controls, with differences between the two models described in code, such as one featuring additional motion sensing.
Outlets largely rely on Gurman’s reporting and macOS code references, with limited additional sourcing. None of the coverage includes official confirmation from Apple, and several articles emphasize that pricing, availability, and even the likelihood of a launch remain unconfirmed.
