British sprinter Amy Hunt and other sportswomen criticise a controversial betting and trading advert starring actress Sydney Sweeney, with Hunt responding publicly to the campaign. Multiple outlets report that Hunt told Sweeney, “this is what women in sport look like,” framing the message as a rejection of how women athletes are portrayed in the commercial.
The articles describe the advert as controversial and, in some reports, sexualised, with Sweeney’s imagery drawing particular attention. The Independent and other outlets link Hunt’s comments to concerns that the ad reduces women’s sport to appearance or glamour rather than athleticism, and note that Hunt has said sport is not “pretty” or “glamourous.” Sky and BBC coverage also characterise the reaction as part of a broader condemnation from sportswomen.
While outlets differ in wording—some emphasising sexualisation and risqué elements, others focusing on Hunt’s direct retort—the core account is consistent: Hunt and fellow athletes view the campaign as inappropriate for women’s sport and publicly challenge Sweeney’s involvement and presentation.