Apple’s iPhone 18 Pro and iPhone 18 Pro Max go on sale in India on September 18, drawing crowds outside Apple stores and other launch-day sellers. In Mumbai, customers queue overnight or for 10–12 hours to be among the first to buy, including shoppers who travel from other cities such as Nashik and Gujarat. Reports describe long lines around store openings at outlets including Apple’s BKC/Jio World Drive location, with buyers saying they want early access and often participate in similar launches every year.
Other coverage highlights how some customers get the phones through same-day delivery rather than in-store queues. BigBasket, working with Croma for product sourcing and using its last-mile network, says it delivered more than 300 iPhone 18 Pro series units within the first 60 minutes of the 8 am launch, which it describes as over five deliveries per minute. Quick-commerce platforms such as Blinkit are also reported to start launch-day sales in multiple cities.
Across outlets, the launch is consistently framed as a major retail event with limited early stock online. Pricing information is broadly aligned: the iPhone 18 Pro starts at Rs 1,64,900 and the iPhone 18 Pro Max at Rs 1,79,900, with higher storage tiers costing more. Coverage also notes promotional offers such as card cashback, no-cost EMI options, and Apple trade-in benefits.
