France captain Kylian Mbappé ends a long-running partnership with Nike and signs a new endorsement deal with Swiss sportswear brand On. Multiple outlets report the agreement is announced as On moves into football and Mbappé becomes a central figure in its expansion.
Several sources describe On as previously known for running and tennis footwear, with this deal marking its entry into soccer. On also appoints Thierry Henry, a former France and Arsenal star and 1998 World Cup winner, as its Director of Football. Outlets say Mbappé joins On to support product development and innovation for football.
Coverage differs on deal specifics. Most outlets confirm the partnership and present it as a major step for On, but contract value is generally not disclosed. Times of India and Bloomberg characterize the move as notable for Nike, citing On’s development focus and, in one report, claiming a long-term structure and future boot plans. Bloomberg also frames the switch as unusual given Mbappé’s prominence and Nike’s traditional hold on elite football sponsorship.
