Pop singer Ellie Goulding apologises after backlash over her appearance in London promoting Boodles jewellery featuring pink diamonds sourced from Australia’s Argyle mine, a site long criticised for environmental damage and impacts on Indigenous land.
Goulding, who has previously spoken about environmental and Indigenous causes, attended the Boodles Old Bond Street flagship launch earlier this month as “guest of honour”, wearing a necklace and earrings made of pink diamonds said to be worth around £500,000. The criticism centres on the Argyle mine in Western Australia, which closed in November 2020 and has faced complaints from Indigenous people regarding land degradation and contamination.
In her apology, Goulding says she “fell short” because she was previously unaware of the concerns and adds that she will not wear Argyle-origin diamonds again. Outlets also report that Boodles acquired remaining diamond stock from Rio Tinto, while Rio Tinto says mining ended in 2020 and that it is undertaking mine closure works including rehabilitation and long-term monitoring, including discussions about PFAS. One outlet also reports that Goulding’s relationship with Boodles is limited and that the acquisition was announced around the time of the flagship opening.