The Victoria’s Secret Fashion Show returns with Kylie Jenner walking in the brand’s Fantasy Bra, a jewellery bra that makes a high-profile comeback after years away. Multiple outlets report the Fantasy Bra is the 2026 show’s centerpiece and that Jenner’s runway appearance marks her debut for the event, drawing major attention online and in press coverage.
Several sources describe the bra as an ultra-luxury design reportedly made by jeweller Jacob & Co., featuring thousands of natural diamonds and a large Fancy Vivid Yellow center diamond. One outlet adds details that the piece is constructed to move with the wearer like traditional lingerie, using many individually designed components and winged styling. The show context also varies by outlet, with some emphasizing the show’s return to Los Angeles for the first time in nearly two decades, and others focusing on the Fantasy Bra’s history and prior wearers, including that it last appeared in 2018 before returning after an eight-year break.
Some coverage also notes support from Jenner’s family and her appearance alongside other high-profile figures. A separate outlet mentions that Timothée Chalamet is seen cheering from the audience as Jenner debuts on the runway.
