Ashneer Grover tours DLF Camellias in Gurugram, showcasing what he presents as an ultra-luxury residential lifestyle. In the tour, he highlights amenities such as an Olympic-sized swimming pool, a snow room, and a private cinema, along with other facilities featured in the community. He points to apartments priced above ₹100 crore, describing the overall offering as designed for a premium experience.

Outlets also report that Grover comments on the pricing structure, saying the premium is linked not only to the individual apartments but also to the wider ecosystem created by the developer. Times of India frames the development as raising the bar for luxury housing in India while noting there are also more affordable options within the same project. NDTV focuses more on the specific leisure and sports-style amenities, including a bowling alley, spa, and sports facilities, as part of the overall luxury positioning.