A new large-scale Beatles visitor experience is planned for Liverpool, with opening targeted for 2028. Multiple outlets say the project will expand on the existing “The Beatles Story” and create a substantially larger, more immersive attraction.
The plans include a 100,000-square-foot site and elements such as original artefacts and immersive technology. Several reports also describe the attraction drawing on familiar film visuals or physical components, including sets and props associated with Sam Mendes’ upcoming Beatles biopic series. Paul McCartney and Ringo Starr are cited as backing the initiative.
Outlets also highlight different aspects of the project’s context and details. The Guardian focuses on ownership moving to Apple Corps and the museum’s scale upgrade, while NME and others emphasise comparisons to major themed attractions and the reuse of notable Liverpool architecture. Billboard and BBC Entertainment underline the combination of immersive elements and original items, framing it primarily as renewed interest in the Beatles and a “homecoming” experience. Across coverage, the main facts about the 2028 opening and the expanded 100,000-square-foot concept are consistent.
