Amazon is increasing Prime subscription prices for customers in Australia, with monthly fees rising by about 30% to AU$12.99, according to multiple outlets. The change is described as arriving close to the Christmas period and is framed as part of the lead-up to major seasonal shopping events.
Several reports say customers are notified directly, including through an email sent to users. Other coverage adds context on the timing of the last change, noting that this is the first increase in around three years, and specifies annual pricing alongside the monthly figure.
Across the outlets, the core facts—an AU$12.99 monthly price and a roughly 30% increase—are consistent. The differences are mainly in added timing details (such as references to Black Friday and holiday sales) and notification wording (some mention an email alert), rather than conflicting claims about the size or existence of the hike.
