Multiple outlets report that Southeast Asia’s digital economy is projected to reach $368 billion in 2026, with growth driven in part by widening artificial intelligence adoption. One study cited by The Keyword places the figure at $368 billion for 2026 and projects expansion to $1 trillion by 2035.

Bloomberg also cites research suggesting AI supports stronger growth dynamics for the region’s digital sector, even amid economic headwinds. The coverage highlights that AI-enabled digital services are contributing to resilience as prices rise and demand remains uneven.

While both sources focus on the same overall forecast and the role of AI, their emphasis differs: The Keyword spotlights the size and long-range trajectory of the digital economy, whereas Bloomberg frames the growth as occurring despite teetering demand and rising costs. Both accounts attribute momentum to AI adoption and to continued development of digital markets across Southeast Asia.