Italy’s audiovisual sector records its first decline in inward content investment since 2018, according to the annual APA report unveiled at the MIA Market in Rome. Investment in cinema, TV and on-demand falls to €2 billion in 2025, down 7.4% year-on-year, marking a shift after several years of growth.
The report also finds that the sector overall generates €16.8 billion ($18.9 billion) in 2025, up 3.1% from the prior year, indicating that broader industry revenue rises even as inward production investment declines. Variety and other outlets link the fall largely to uncertainty over domestic tax credits, alongside changes in viewing habits as audiences move from linear broadcast to streaming.
Coverage focuses on how tax-credit uncertainty and sector transition are affecting production budgets. While outlets agree on the direction and size of the investment change, they differ in how much emphasis they place on total sector output versus the inward investment figures and the specific drivers cited.
