Apple officially launches a rebrand for Apple Music, unveiling a new logo, updated wordmark and app icon, and a refreshed visual identity. Multiple outlets say Apple’s rollout follows earlier changes that appeared in a logo redesign video and an updated app icon in an iOS 27.2 beta, with the full rebrand tied to upcoming software releases.
Outlets describe the new look as “made by sound,” created in an Apple video by generating ripple-like liquid visuals through musical frequency. Several reports link the project to British producer Fred Again, and at least one outlet adds that the work is connected with Apple’s Liquid Glass interface style introduced previously.
Coverage largely aligns on the central concept—sound frequencies shaping the visual identity—while differing on peripheral details. Some outlets focus on the logo and wordmark, others emphasize the creative process (“made by sound”), and one highlights the specific design partnership behind the project and its role in crafting the identity.
