The Lede Company acquires London-based fashion and lifestyle agency Aisle 8, with its founder Lauren Winslade joining the group in a senior role in London. Multiple outlets report that Winslade is appointed president of brand for Lede’s UK office, and that she brings her existing Aisle 8 team into the firm.
Coverage also notes that Matthew Avento will continue leading parts of the London business. Specifically, outlets say he oversees Lede’s talent and strategic communications divisions in the London office, indicating continuity in the company’s existing structure.
While the articles agree on the acquisition and key appointments, they differ slightly in emphasis. Deadline foregrounds the scale of the incoming team and identifies Aisle 8 as a fashion and lifestyle agency. Business of Fashion and WWD focus more directly on Winslade’s expanded role and how it supports Lede’s presence in the UK, with less detail about team size.
