Hyundai Motor and Kia report that their combined vehicle sales in Europe fall 1.7% in September year-on-year, as industry data points to limited availability of newer models. They sell 96,258 vehicles across the European market last month, down from 97,907 in September 2025, according to figures cited from ACEA.
Hyundai’s September sales decline 17.5% to 39,821 units, while Kia’s rise 13.7% to 56,437. Korea Times attributes the drop to a lack of new models, particularly electric vehicles, in Hyundai’s lineup, and notes that stricter European emissions rules are pushing the firms to expand environmentally focused offerings such as hybrids and plug-in hybrids, along with electric models like the Kona, EV3 and Niro.
Yonhap presents the same core numbers and the same “model shortage” explanation in its report, but its framing is more straightforward as it leads with the sales change and the stated cause.
