ShopOS, backed by Flipkart co-founder Binny Bansal, launches Sloosh, an AI-powered creative platform aimed at helping individuals and businesses generate product imagery from ideas, photos and videos. The announcements describe Sloosh as a self-service offering that pairs AI image and video generation with expert-style creative support, positioning it as lower-cost compared with traditional production workflows.
Both outlets frame the launch around ShopOS’s shift from serving global brands to offering its technology more broadly to creators. The Financial Post provides additional context on funding, describing the startup’s $20 million backing and its “AI-plus-expert” creative engine. Inc42 emphasizes the platform’s availability for individuals and the self-service nature of the image and video generation technology, focusing less on funding details and more on who it is for and how it is accessed.
Overall, the coverage agrees that Sloosh is a new product-imagery and video-generation tool released globally, with ShopOS presenting it as accessible for creators and businesses at comparatively reduced cost.
