Ralph Lauren is launching PoloFest, a new three-day collectors’ festival in Tokyo from 23 to 25 October 2026. Multiple outlets describe the event as the brand’s first of its kind, bringing together collectors of vintage Polo Ralph Lauren from around the world.

Coverage also places the festival in a broader context for the company and fashion culture. WWD says the Tokyo event kicks off celebrations for Ralph Lauren’s 60th anniversary the following year, linking PoloFest to an upcoming brand milestone. ELLE highlights PoloFest’s focus on vintage Polo and Japan’s Ametora style culture, framing the gathering as a meeting point between the label’s heritage and Japanese collecting and style communities.

Across sources, the core theme remains consistent: PoloFest is positioned as a collector-focused celebration of Ralph Lauren’s archive and fandom in Tokyo, with outlets differing mainly in how much they foreground the brand-anniversary angle versus the style and culture context.