Google has updated its privacy policy to say it may use data from Gmail and Google Photos for advertising when certain personalized AI features—referred to as “Personal Intelligence”—are enabled. Multiple outlets report that the change introduces an exception to an earlier promise about not using those specific services’ data for personalized ads.
The coverage largely aligns on the practical implication: users could see more targeted ads based on personal content from their inbox and photo library if they opt in to or have Personal Intelligence turned on. Ars Technica and others emphasize that the policy update expands what Google can use for ad targeting.
Outlets also differ in framing. Some highlight the privacy risk, noting that users may have limited ability to opt out beyond disabling the feature. Others focus more directly on the policy language and what services it covers, including Gmail and Google Photos. The Verge adds that the update was “spotted” via related reporting and describes it as an added exception tied to the advertising approach.
Overall, the reports synthesize the same policy development while varying in emphasis between privacy implications, the ad-targeting mechanism, and the scope of services named in the updated terms.
