Instacart is exploring potential options that may include selling the company, according to reports that say it has held preliminary discussions with delivery firms Uber and DoorDash. The coverage also says an investment bank is helping Instacart assess its alternatives, following early-stage talks.

The reports describe the situation as exploratory rather than concluded. One account cites an estimated company value of about $12 billion and frames the effort as part of determining possible next steps. Another focuses on market reaction, noting that Instacart’s shares rise after news of the sale discussions, and links those talks specifically to Uber Technologies and DoorDash.