Israeli election campaigns in the final stretch increasingly rely on inflammatory jibes, personal attacks, and AI-generated images shared online, as parties seek to sway voters ahead of a close vote. Multiple outlets describe tactics that target opponents’ credibility and portray them as weak or harmful, alongside heightened political tensions following Hamas’s October 2023 attack.

Several reports say the surge in AI-generated imagery is a key driver, with social media spreading material that leans on stereotypes and fears. Coverage also notes that the rhetoric can cross “red lines,” with electioneering at times turning personal rather than focusing on policy.

While the different outlets broadly agree on the nature of the campaign tactics and the role attributed to AI images, they vary mainly in emphasis. One outlet explicitly links the current climate to post–Oct 2023 tensions, while others focus more generally on the “ugly” turn in election conduct and online campaigning dynamics.