Pennsylvania’s governor signs the Artificial Intelligence Deceptive Advertising Act, a new law regulating AI-generated advertising and requiring clear disclosures. The measure applies broadly to advertisements that are significantly modified or generated by artificial intelligence.

Outlets describe the law as casting a wide net, covering multiple ad formats. The Verge emphasizes that disclosures must appear in the same format as the ad, whether it is a still image, video, audio, or text. Mashable similarly frames the legislation as far-reaching, highlighting its broad scope rather than focusing on a specific industry or enforcement detail. Across coverage, the common focus is the requirement to label AI-generated or significantly AI-modified advertisements for consumers.

No outlets provided additional details on penalties, enforcement agencies, or timelines in the provided excerpts, so those elements are not compared here.