Japan’s anime market reaches record $28.2B in 2025, boosted by domestic and overseas sales

Key Points

Japan’s anime market reaches a record about $28.2 billion in 2025.
Total spending rises about 15.8% year-on-year, according to figures presented at TIFFCOM.
Overseas revenue is about $16 billion and makes up nearly 57% of the total.
Domestic spending is about $12 billion and increases meaningfully in 2025.
The figures are attributed to the Association of Japanese Animations (AJA) report.

Where coverage differs

The outlets largely agree on the headline numbers: record total spending around $28.2 billion in 2025, growth of about 15.8% year-on-year, overseas revenue around $16 billion (roughly 57%), and domestic revenue around $12 billion. Times of India uniquely calls out domestic spending growth at 14.1%, while Deadline and Variety do not feature that specific domestic growth figure in their summaries. Deadline provides the most detailed breakdown in both USD and JPY terms in its summary, while Variety spotlights the presenter’s identity and frames the story as a local-sales surge. Times of India is slightly more generalized in interpreting the significance; the others tie the update more explicitly to the AJA report presented at TIFFCOM.

See what each outlet emphasised ↓

Japan’s anime industry reaches a record $28.2 billion in worldwide spending in 2025, according to figures presented at TIFFCOM. Across the sources, the market grows by about 15.8% year-on-year, with overseas revenue remaining a majority share and domestic spending also rising strongly.

Deadline, Variety, and Times of India all tie the update to an Association of Japanese Animations (AJA) report presented at TIFFCOM. The outlets agree that overseas revenue is roughly $16 billion (about 57% of the total) while domestic revenue is about $12 billion, reflecting the industry’s dual momentum in Japan and abroad.

Where they differ is mainly in emphasis and the precision of reported figures: Times of India highlights domestic spending growth of 14.1% and round dollar figures, while Deadline and Variety foreground the overall growth rate and the near-57% overseas share. Variety also specifically names Hasegawa Masahiro, editor-in-chief of the AJA report, as presenting the preliminary figures.

This summary is generated automatically from the reporting of the outlets listed on this page. Follow their links for the full coverage.

How Outlets Covered This Story

TIM

Times of India

Centre-right

Japan’s anime market hits record $28.2 billion as domestic spending sees a major jump

Times of India leads with a record market size and stresses the domestic side, highlighting a 14.1% jump and framing anime’s growth as both international and inside Japan.

3 hours ago

DEA

Deadline

Independent

Japan’s Animation Industry Grows 15.8% To Record $28BN, Driven By Both Domestic & Overseas Sales – TIFFCOM

Deadline emphasizes the dual drivers by opening with overall growth to a record $28B and specifying percentages for overseas versus domestic shares from AJA at TIFFCOM.

8 hours ago

VAR

Variety

Independent

Japan’s Anime Market Hits Record $28.2 Billion as Local Sales Surge

Variety focuses on the record market headline plus the surge in local sales, and it adds a named AJA representative (Hasegawa Masahiro) presenting preliminary figures.

9 hours ago

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Japan’s anime market reaches record $28.2B in 2025, boosted by domestic and overseas sales

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