Google agrees to allow the Prospect trade union to recruit among its UK staff on-site, including at its King’s Cross headquarters. The move follows a change in UK employment law that comes into force and gives unions a right to access workplaces.

Outlet coverage ties the agreement to the UK’s revised union access rules, which are expected to expand union activity in large workplaces. The Next Web and Bloomberg both frame the decision as part of a broader shift enabling unions to reach employees more directly. The Guardian adds operational detail on the scale of the target workforce and notes the arrangement covers Google UK operations, including YouTube, while excluding DeepMind.

Several outlets also mention that the Prospect union has previously reached a similar arrangement with Meta, positioning Google’s deal as part of a developing pattern.