Fox Corp. CEO Lachlan Murdoch says Fox News is experiencing a sharp ratings decline as the US midterm election period approaches, attributing the downturn to “viewer fatigue.” Bloomberg and the Financial Times both report he links the dip to the election cycle and frames it as a recurring pattern rather than a permanent change.

Several outlets also situate the comments within broader viewing competition. The Financial Times adds that rival broadcasters, including CNN and MSNBC, expand their viewership as the election season nears end, while Deadline focuses on year-over-year viewership declines alongside Murdoch’s remarks. The Hollywood Reporter highlights Murdoch’s confidence that the audience will return, referencing a prior “playbook.” Across sources, the core message is consistent: Murdoch attributes falling ratings to audience fatigue around midterms, with some variation in the competitive context and the emphasis on past analogies.