Mariah Carey appears in Gucci’s new holiday campaign, with outlets describing a festive promotional film anchored around her “All I Want for Christmas Is You.” The campaign frames Carey as a central figure for the season, pairing her star power with Gucci’s holiday-themed visuals and messaging.
Multiple sources say the project includes a film directed by Harmony Korine and features holiday-set elements such as a hotel makeover, alongside Carey’s signature Christmas song. The reports largely agree on the creative direction and that Carey is the featured performer for Gucci’s seasonal push, while varying in how they describe the styling and the specific campaign details.
Coverage differences are primarily in emphasis: some outlets foreground Carey’s fashion look and the campaign’s luxury trappings, while others highlight the creative team and the format of the campaign, including that it is built around a holiday film concept and the use of her well-known seasonal hit.
