Lidl launches its 2026 Christmas advertising campaign featuring Shaun Williamson, who played Barry Evans in the BBC soap EastEnders. The advert uses a festive reworking of Slade’s well-known song “Merry Christmas Everybody,” with lyrics rewritten to reference Lidl’s Christmas food range. The campaign is titled “Lidl Christmas Everybody.”
Across coverage, outlets describe the musical singalong style and the star-led framing of the promotion. Metro adds details about a music video that shows Williamson setting off with bags of Lidl Christmas goodies and visiting neighbours, while also noting he is joined by other on-screen figures.
The different reports largely align on the headline elements: the Lidl campaign, Williamson’s involvement, the Slade song connection, and the campaign’s festive, community-focused presentation. Retail Gazette provides the most explicit account of the rewritten-lyrics concept, while other outlets emphasise the celebrity casting and overall festive theme.
