German online fashion retailer Zalando is launching an AI shopping agent aimed at helping customers find products, as the company faces margin pressure. Business of Fashion reports that Zalando’s third-quarter gross profit margin falls by 0.9 percentage points to 38.7%, which it says misses market expectations.
Channel NewsAsia similarly frames the move as a response to margin squeeze, highlighting the retailer’s efforts to adapt its shopping experience while profitability comes under pressure. Together, the coverage links the product-focused rollout to the financial backdrop, with Business of Fashion adding analyst commentary on the margin decline and the degree to which results trail expectations.
