itch.io says the number of new game pages created per day has doubled in the past two months, attributing the surge largely to low-quality AI-generated content that is overwhelming gaming storefronts. The site says that while project volume is rising, downloads and purchases have not increased at the same pace.
In response, itch.io is expanding how it handles genAI disclosures and adding tools to help users avoid it. Reports say the platform is strengthening its disclosure requirements beyond games and improving search options, including a filter to exclude content with genAI disclosures. Outlets frame the changes as an effort to counter spam and make it easier for players to find non-AI-made work.
The coverage largely aligns on the scale of the page-creation increase and the store’s disclosure-and-filter strategy, but differs in emphasis. Some focus on broader “AI slop” trends across storefronts, while others highlight itch’s specific plan to improve user controls and expand disclosure categories.
