Scammers are using AI-generated images of missing pets to deceive owners and extract money, according to multiple outlets. Owners report being targeted after searching for lost animals, only to face fraudulent messages and threats that push them to send reward cash.

BBC News describes owners who say scammers demand money by threatening harm to their cats if they do not pay. Digital Trends frames the activity as a cruel escalation of the already distressing process of looking for a missing pet. The Daily Mail also focuses on vulnerable owners sounding alarms about rising AI-related scams, tying the tactic to fraud aimed at reward payments.

Across reports, the core pattern is consistent: AI-faked images of missing animals are used to create false hope and then pressure owners for money. Differences appear mainly in emphasis—some outlets highlight threats and fear, while others stress the scale of losses—rather than in the basic mechanics of the scam.