Apple is charging substantially more than the estimated cost of components for iPhone 18 Pro storage upgrades, according to reports citing cost estimates. The coverage focuses on the price difference between what Apple is said to pay suppliers for higher storage tiers and what customers are charged at purchase.
Across outlets, the figures discussed centre on the 1TB upgrade: one report estimates Apple pays about $42 for the 1TB storage upgrade on the iPhone 17 Pro, while the iPhone 18 Pro upgrade is said to be priced at about $192. For the lower tier, one account estimates supplier costs rising from $15 for the iPhone 17 Pro (512GB tier) to $66 for the iPhone 18 Pro, while customer charges increase to about $200.
Outlets also mention that Apple’s related profitability or gross profit figures shift as the cost of components rises. Quartz highlights that the price gap is about $600 in its presentation, while 9to5Mac and NDTV emphasise the “300%” markup framing, referencing analysis attributed to the Wall Street Journal.
