E.l.f. Beauty reports stronger-than-expected quarterly results, with net sales rising 51% to $520.8 million, and says its Rhode brand is a key driver as it rolls out through Sephora and expands internationally. The company also increases its longer-term forecast for 2027.
Both outlets link the upgrade in expectations to Rhode’s momentum, particularly its broader distribution and sales growth outside the brand’s earlier footprint. Business of Fashion emphasizes the company’s revised full-year sales outlook, describing it as moving above $2 billion, while WWD highlights the Rhode launch at Sephora Europe and frames the results as “record-breaking” in Rhode’s rollout. Together, the reporting underscores that the earnings beat and guidance raise are tied to Rhode’s continued global expansion rather than a single market or product.
