Blinkit Ambulance, run by Eternal/Deepinder Goyal, says it is introducing a ₹2,500 charge for non-emergency patient transfers while keeping emergency rides free. Multiple outlets report that the fee is intended to discourage routine bookings for trips that do not require urgent medical assistance.
NDTV and Business Line say the company links the change to concerns about misuse or rising demand for ambulance services for routine doctor visits, check-ups and hospital-to-home transfers. India Today and Free Press Journal emphasise that Goyal has announced the pricing shift and framed it as a way to preserve fully equipped units for critical cases.
Coverage also notes how the fee would be collected and where it would go. Free Press Journal adds that the payment would be taken after the non-emergency trip and that the collected amount would support Eternal Foundation expansion. Other reports, while describing the purpose behind the charge, focus more narrowly on the rationale—keeping ambulances available for genuine emergencies and limiting routine use—without adding the same level of detail on fund flows.
