Lego releases its 2026 holiday TV and online ad directed by Michael Gracey. The spot brings together a mix of well-known pop-culture characters, including Daft Punk, E.T., and Marvel’s Doctor Doom, as they appear in a festive Lego-world setting.

Several outlets describe the ad’s spectacle and character line-up, but they emphasize different elements. Mashable focuses on the viewing experience and immediately pivots to shopping for sets connected to the ad. Metro frames the release as part of the broader “battle” of Christmas advertisements and highlights the idea of competing holiday campaigns. Adweek spotlights the ad’s action-oriented tone and credits the soundtrack association through the mention of “One More Time.”