Gloucestershire are set to rebrand for the T20 Blast, competing under the name “Bristol” from next season. Multiple outlets report that the county will drop “Gloucestershire” as its T20 Blast identity as part of a wider change.
Sky Sports and ESPN Cricinfo both frame the move as a planned shift beginning from the next T20 Blast campaign, while Yahoo Sports and BBC Sport say the rebrand is intended to help attract new audiences and respond to financial pressures, including falling revenue. ESPN Cricinfo adds that the new identity is to be unveiled after a broad review following the end of the 2026 season. The reports largely treat the change as a branding and positioning exercise rather than a change in on-field personnel or competition structure.
Overall, coverage is consistent that “Bristol” will be used as the T20 Blast name and that the decision follows a review or planning period.
