Leicester City faces criticism after the club’s front-of-shirt sponsor, BC Game, announces a partnership naming porn star Eva/“Evie” Elfie as an ambassador. Multiple outlets report that the controversy centers on the sponsor’s association rather than any club action directly disclosed beyond the sponsor arrangement.
Supporters and fan groups react by expressing anger and concern. Yahoo Sports highlights that a Leicester City supporters’ group raises objections to the sponsor’s link to a porn actress. The Athletic reports that supporters criticise the club, quoting the Foxes Trust and framing the issue as part of a broader concern that the club is moving away from its “family club” reputation.
The Mirror similarly focuses on the backlash, emphasising that BC Game is an unlicensed online cryptocurrency gaming platform and that the ambassador deal has triggered pushback among fans.
