LeBron James and Luka Dončić issue cease-and-desist letters to Bron AI after a video advertisement uses their names and likenesses without authorization. The ads reportedly show a player wearing James’ jersey and include Dončić’s image, prompting immediate legal action by both athletes.
Outlets describe the dispute as a joint push to stop the promotion and remove the content online. Times of India says the contentious advertisement is taken down from social media channels after the backlash. Yahoo Sports and the New York Post focus more directly on the players’ legal steps, including that the letters are sent to Bron AI.
Yahoo Sports additionally frames the story around Dončić’s season start with the Lakers, positioning the legal action as part of his off-court follow-through after James’ move. Across coverage, the core point remains that both athletes challenge Bron AI’s use of their likenesses through cease-and-desist correspondence.
