The New York Times Company is reportedly in advanced or exclusive negotiations to buy Letterboxd, the online social platform for film lovers, for about $330 million. Several outlets cite the possibility that the purchase price could be as high as that figure.

Outlets also place the talks in a broader context of Letterboxd’s recent growth and the potential value of adding the site to the Times Company’s portfolio. Some coverage refers to the deal as part of efforts to expand with new products and services.

Where reporting varies, a few outlets include additional contenders or deal dynamics. IndieWire says A24 was also in the mix, while The Verge mentions that Sony Pictures Entertainment and A24 were among those rumored to be interested. Variety adds deal framing by comparing the reported price to Letterboxd’s projected earnings for 2026.