Rosamund Pike is set to star in and produce “Feed,” a new body horror movie directed by Leslye Headland, with sales beginning next week at the American Film Market (AFM). Deadline and Variety both report that Pike will take on both leading and production roles, placing the project as one of Headland’s next genre releases.

Across the coverage, outlets describe “Feed” as centered on an influencer and a mother-daughter dynamic, tying its premise to social media and self-improvement. IndieWire highlights that the story explores “our obsession with social media and self-improvement,” while Variety adds more detail from the logline, framing it around a desperate mother who finds an obscure collagen supplement promising results for her tween gymnast daughter.

Variety also connects the film’s inspiration to a specific reference point—2022 Finnish horror “Hatching”—and notes additional creative credits, including screenwriter Daniella Isaacs. Other outlets focus more on Pike’s involvement, Headland’s authorship, and the project’s early market rollout.