Morrisons has released its 2026 Christmas advert, reimagining the “Goldilocks and the Three Bears” story. The film follows a festive retelling with characters adapted for a supermarket setting.
Outlet coverage frames the release as part of a broader “Christmas advert wars” theme, positioning Morrisons alongside other major retailers’ campaigns. The Daily Mail highlights the rivalry angle and points to competing adverts from M&S and John Lewis, while describing the Morrisons plot detail that a “Daddy Bear” interacts with elements such as a supermarket trolley and the deli counter. The Independent focuses more directly on the creative concept, without emphasizing competition between brands.
Across reports, there is agreement that the advert is a Goldilocks-and-three-bears reinterpretation and that Morrisons is launching the campaign as part of its seasonal marketing for 2026.
