In a village in Keonjhar, Odisha, residents use the Raja festival as more than a religious celebration, according to reporting. Villagers organize activities around the event to spread messages about education and to raise awareness about the harms of alcoholism. Community efforts include encouraging schooling and learning, and communicating guidance aimed at discouraging alcohol use during and beyond the festival period. The approach turns festival gatherings into a local platform for social messaging, with participants integrating awareness themes into events associated with Raja. Across the two reports, the focus remains on villagers themselves driving the initiative—using Raja as a communal opportunity to promote change in everyday behavior. The coverage highlights that the festival is being adapted by the community to support education goals and public health-related awareness, rather than being limited to traditional observances.