Australian fashion label Friends With Frank has reported a rise in interest and sales after Meghan drew attention online, describing it as the “Meghan effect.” Across reports, the designer is quoted as expressing gratitude while addressing public scepticism and social media backlash that followed her comments or association with Meghan. The outlets describe how the brand experienced increased consumer attention following the publicity, with sales rising by about 40 per cent. The coverage focuses on the backlash and mixed online reaction, alongside the commercial impact the company attributes to broader public interest. The designer’s stance is presented as a defence of Meghan, while acknowledging that some people questioned the move and responded negatively on social media. Collectively, the articles portray a local business navigating online controversy while simultaneously seeing measurable growth in demand and sales tied by the label to the international attention surrounding Meghan.